[Press Release] KREANCIA asserts its brand strategy
This autumn, KREANCIA, a recognised player in the field of credit management and debt collection, is affirming its development and the maturity of the company with its brand strategy. Since 2022, the company has operated its debtor reminders under the SSPCollect brand. Today, following on from its successful spin-off with SSP, KREANCIA is announcing the unification of all its communications under a single name.
A brand strategy in action
The corporate seminar held recently in Marseille, bringing together employees, key partners and shareholders, was the setting for the presentation of our brand strategy and the launch of our new Kreancia.com website.
As a leading emerging player, KREANCIA is poised to democratise access to the best Credit Management solutions for companies of all horizons and more particularly SMEs.
A bridge between creditors and debtors
Our ambition is clear: to become the link between companies and the state of the art in Credit Management. With the strategy we have put in place, KREANCIA aims to build bridges between creditors and debtors, while offering technological gateways adapted and customised to the needs of each.
Our innovative solutions, including PayKlik for VSEs, Debteo for SMEs, Protekteo for SMIs and ETIs, and Sekundi for exporting companies, bear witness to our commitment to offering our customers diversified, tailor-made services.
A new phase in the company’s development under the KREANCIA banner
This brand unification is much more than a simple change of name: it is an assertion of our position as an emerging player. Under the single KREANCIA banner, we are determined to strengthen our strategy as a financial mediator by opening up access to the most effective credit management solutions, thus reaffirming our essential role in this sector.
The unification of all our communications under the KREANCIA brand represents a major step forward for our company and for our customers. We look forward to taking this next step with confidence.